Photoshop and Good Web Design
Much hype was given to search engine optimization. Needless to say, a top rank on the search engine result would basically give an online business an assurance of success. But equally important to the high rank in SERPs is the overall look of the page. A distinctive website will certainly stand out from other websites of the same genre. An attractive web design will catch the attention of visitors. There is a great chance that these visitors will bookmark the page or take note of the URL for later use.
Graphics in a website will captivate the attention of the visitors. Studies conducted on internet users showed that it would take 4 seconds for an internet browser to decide to stay. Of course you can not control the minds of your visitors to stay and view the products you offer. But you can at least make your site attractive to captivate them to stay.
An ecommerce website should have graphics that would lure the visitors to purchase the products now, not after several days, not after surfing other sites, not after shopping around but now! By using Photoshop you can create interesting graphics that will enhance the looks of your website. These graphics can also be done to reflect the type of your business.
Say for instance the website is dedicated to selling antiques; you can have a weathered look to the page by using the Photoshop tool. You have to use the burn tool set to burn the edges of the paper to achieve a worn look. You can make wear spots by using the downloadable brush and eraser tool to stain the paper to create a used appearance.
Since you are selling antiques it would be a great idea to use an aging metal texture to your graphics. Metals that have been allowed to rust would somehow be correlated to the antique products you sell as both would show the patina of age. A plain background can be transformed into a rusty metal by using the burn tool, the saturation controls and blend modes.
Professional graphic designers will no doubt create attractive graphics for your website that will captivate the visitors. But apart from costing you an arm and a leg, these graphic designers will rob you the satisfaction of creating an attractive ecommerce website yourself. The Photoshop is a user friendly software tool to help you create novel graphics that will enhance the looks of your website to attract customers.
